If you are considering Skool.com for building your online community, here is complete review of the platform. It is to help you know all the ins and outs before you go ahead and buy a monthly subscription.
If you are are a creator or you own an internet business...
If you want to host online courses;
Or you need a distraction free alternative of Facebook Groups;
Or if you want to easily reward people for being a part of your tribe;
Or if you want to monetize your skills with paid memberships or digital products;
Skool.com can be a great option.
But, your decision will depend on many things and I don't want you to get lost in the hype running on the internet and take a decision that is best for you and your business.
What is Inside
- Skool pricing
- Skool vs Kajabi
- Skool vs Facebook Group
- Stuff I like and don't like about Skool
- What my experience with Skool.com by Sam Ovens has been like
I've been using Skool for a good two and half years as a user and also as a community owner, so I believe I'm pretty well placed to give you a no-holds-barred review of Skool.
I created my community almost one year ago. So I will also cover what it feels like to launch your own community on Skool.
Alternatively, you can explore Skool Games, which is a free group for all top community builders on Skool.
Finding a community platform is overwhelming...
Just a quick heads-up:
If you're here, chances are you either already run a community or are busy putting one together. A community around your brand is the best thing a business can have.
I wrote an article about this for Forbes recently, called 'The Tribe Effect.' Businesses everywhere are starting to get how important communities are and now's a great time to start your own.
With so many options out there like Circle, Kajabi, Facebook groups, LinkedIn groups, it can be pretty hard to figure out which platform to go with.
If Skool's caught your eye and you're thinking about using it to build your community, let's get into the nitty-gritty.
Skool Community Platform Review
Skool was put together by Sam Ovens, who's also the mind behind consulting.com.
After doing tons of research and working with loads of creators and consultants, Sam decided to make a community platform that's a bit different from everything else out there.
At first look, you can see that Skool has this clean, tidy layout and some interesting features.
It's all part of Sam's no-nonsense approach to solving some old problems in community engagement.
If you're used to Facebook groups, you'll love Skool's simple design, funky fonts, and easy-to-use experience. It's like a breath of fresh air
Please do not buy into the hype while picking up a community platform. You can take advantage of a free Skool launch checklist so you reach first 100 members without selling your soul.
Skool is not a perfect solution for everyone
Just to set the record straight, even though some articles might make it seem like Skool is for everyone, that's not really the case. Skool is actually a great solution for coaches, consultants, and folks who own information businesses. So, if you're not in any of these lines of work, Skool might not be the right fit for you.
But hey, if you're a course creator or an information entrepreneur (like a coach, consultant, or creator), Skool might just be the straightforward solution you need to boost sales, build stronger trust, and ramp up engagement with your target audience.
So, if you're into selling courses or subscriptions, Skool is your jam. But if you're all about selling physical products, Skool might not be your best bet. There are other platforms out there that might suit you better than Skool.com.
Skool Feature Review - from Top Notch to Not So Hot
Skool's Discovery page lets you find all high quality communities.
One of the coolest things about Skool is its less-is-more approach.
Using other tools like Kajabi or Facebook groups can sometimes feel like a bit of a chore. Skool, on the other hand, makes life easier by keeping things simple and cutting through the clutter of building a community and selling courses.
As someone who's been selling courses for years, I find Skool to be a breath of fresh air. The interface isn't all in your face; it gives you just what you need and leaves out what you don't. Here are a few key features:
Skool's High Points
- Incredible UI: It offers a smooth, slick experience that makes you want to use the platform, unlike some other ones.
- Single sign-on (SSO): No matter how many groups you're running, you only need to log in once. This solves a big headache for folks wanting to sell more expensive stuff (upsell) or run multiple groups.
- Personalized leaderboard: A leaderboard to keep an eye on and track member engagement.
- Personalized sections: Member profile, chat, and follow options to foster more connections.
- Rich course hosting: You can edit different aspects of your courses, add links, transcript, videos, images and customize the lessons.
- Gamified engagement where members can unlock new features or courses as they level up.
- Subscription membership: After the recent update, you can charge a monthly and annual subscription fee from your members, making it a way to monetize your content and membership.
- One-Off courses: You can create courses for your community which they can buy with single click. It creates a seamless checkout experience and increases conversions.
Skool subscription review
Skool recently introduced the premium membership feature. This allows users to host free and premium memberships within the single platform. For hosting mastermind groups and offering upsells, it can be highly useful.
Skool offers one-click upgrade and option to create multi-tiered membership plans for community builders and you can enable it.
In a recent update, Skool has introduced annual membership along with monthly alternative. It will allow people to avail bigger discount for a longer committment. As a community builder, this is a great way to improve your lifetime customer value.
Skool Classroom Experience as Community Manager
Skool introduced paid online courses in 2024 and they are constantly releasing new features. Now you can create free and paid online courses for your members and place them in the classroom section.
As you can see in this screenshot from my community admin dashboard, there are multiple methods to unlock these programs.
Course editing on admin dashboard: Behind the scene
Time unlocks, Level unlocks and instant purchase options are pretty automated. However, private unlock is based on your personal preferences.
Cons of Skool platform
But let's be real, not everything about Skool is rainbows and unicorns. For instance, Skool doesn't currently offer native video hosting for courses, although that's supposed to be rolling out by the end of 2024. So if you're planning on hosting your own courses, you might have to partner up with Wistia, Vimeo, or YouTube for the time being.
In my own experience, Loom videos gel really well with Skool and provide a distraction-free vibe.
Another biggie is the lack of quizzes and resource uploading. Skool doesn't currently offer built-in PDF and file hosting features. Sure, you can work around this with other tools, and it's not exactly a deal breaker, but it would've been sweet to have this feature.
Here's another tick with Skool: it doesn't include a funnel builder. So you'll need to rustle up your own website hosted somewhere else if you want to have a sales funnel. 98% of time, you do not need it.
Those are the main downsides for me, but it's worth noting that with Skool you can host unlimited users, set up drip-feed for your courses, and establish different access levels to boost engagement.
Now that you've seen both the good and the not-so-good, let's dive into Skool's pricing.
Skool Pricing Review
Skool gives you a 14-day free trial, after which it costs $99 per month to host one community. A community can include an unlimited number of users and all-access courses. When you stack it up against Teachable's $199 per month and Kajabi's $199 and up per month, Skool's pricing is pretty competitive.
What I really dig is the 24/7 customer service and a team of tech gurus who are always ready to lend a hand with any technical issues. When I was using Teachable to host my courses, I hit a snag with the support team that took three days to resolve, which ended up costing me nearly a grand because of a technical bug. And that all happened when I was paying $199/mo for that tool.
Skool's lifetime deal: Skool doesn't offer a lifetime deal. The only option right now is a monthly subscription of $99 per community.
Skool user experience review
Skool's less-is-more approach feels like a breath of fresh air in the bustling world of online community building. While other platforms try to pile on as many features as possible, Skool keeps it sleek and simple, giving you just what you need.
This approach can actually boost engagement in your community and can help improve the stickiness and lifetime value of community members.
Skool Games
Before I get into the mobile app feature, I must include the importance of Skool games and cover its review.
Skool Games is a 30-day program by Alex Harmozi for Skool community builders where you learn to build and monetize your Skool group. This education empowers you to ramp up your community building game and create better chances of building a successful community.
The top winner gets a sponsored ticket to LA to meet Alex in real life.
While you must do the work and create a high value community, Skool games will help you network with top creators and learn from them.
The best part...
Skool Games is free for all users hosting their Skool groups.
Skool Mobile App - iOS and Android Experience
Skool recently rolled out a mobile app with a bunch of features designed to ramp up user engagement. My own experience with the iOS app wasn't all that different from using Skool on a desktop, which is nice because it feels familiar and comfy.
One cool addition is push notifications for group members, which can really help to drive engagement. Members can stay connected all the time, receive notifications, and this can bump up your daily active users (DAU).
Is Skool Support better than the competitors?
As a community manager, support is super important to me. Skool offers community-based support for all customers and will provide direct email-based support if needed.
One of the things I love most about Skool is the community itself. Seeing other people building thriving communities is pretty inspiring. And it seems like everyone in the group is always ready to lend a hand.
Even if you don't have a specific issue, the group is always ready to share wisdom and advice. Skool provides personalized support tailored to your needs and makes sure all customers get their questions answered promptly.
But heads up, sometimes there's so much information it can feel like overload. So try not to get dazzled by the next shiny new thing.
Skool Alternatives
Skool vs Kajabi
So, Kajabi is like that multi-tool you keep in your drawer - it does a whole lot. It's got course creation, email marketing, and more, all under one roof. Now, that might sound great, but sometimes it's a bit much, like trying to navigate a spaceship when all you want to do is host a course and build a community.
Skool, on the contrary, subscribes to a more minimalist philosophy, concentrating its efforts on community building and course hosting. By prioritizing these two key areas, Skool streamlines the user experience and avoids overwhelming users with a multitude of features.
When it comes to your wallet, Kajabi can be a little steep, starting at $149 a month. Skool, on the other hand, comes in at a friendly $99 a month. Plus, with Skool, you get to host an unlimited number of users and complete courses in one community.
One area where Kajabi currently holds the advantage is native video hosting for courses, a feature Skool has yet to incorporate.
So, here's the rundown: if you want everything and the kitchen sink and you're okay with the price, Kajabi could be your match. But, if building an engaged community and simplicity are your jam, Skool might be the one for you.
Skool vs. Facebook Group
Let's face it, Facebook groups are a bit of a letdown. Sorry, Zuck!
Back in 2017, I spent loads of money populating my group with all sorts of people. Little did I know that one algorithm update would tank my engagement levels and that I'd have to pay just to reach my own community members.
Skool, on the other hand, tackles the major issues of a confusing interface and too many distractions. You can grow engagement, get feedback and eventually take your relationship with your members to the next level by building group funnels.
Skool vs Circle
Circle is a platform that allows you to create your very own online space, kind of like your personal virtual island. It's flexible and customizable, which is awesome for those who want full control of how their online community looks and feels.
On the flip side, there's Skool. Skool is less about all those fancy customizations and more about simplicity and focus. It's designed to help you build an engaging online community and host courses without getting lost in a sea of features. It's like your cozy community center that has everything you need and nothing you don't.
Now, when it comes to pricing, Circle charges based on the number of members you have. It starts at $39 a month for up to 1,000 members. Skool, however, is $99 a month, but it gives you the freedom to host unlimited members and full courses in one community.
One thing Circle really has going for it is its integration capabilities. You can connect it with tools like Zapier, allowing you to automate processes and connect with many other apps. This can be particularly useful for tech startups managing their developer communities.
Skool's features are tailored for creators and information businesses. It also offers integration with thousands of apps through Zapier but the features are targeted towards automating the management.
Skool Add-ons
Skool is a pretty chill platform for hosting courses and communities. But if you're building an online community empire, there are three additional things you'll need. Luckily, these are the only things you'll need.
Back when I started my own course business in 2019, it was a huge headache to manage communities on Telegram, sales funnels on ClickFunnels, courses on Teachable, calendars on Google, plus a few other tools. But you don't have to go through all that.
Here are all the tools you might need to manage your entire education and community business:
A Sales Funnel Builder
You'll still need a place to host your checkout pages, sales pages, and blogs to draw more people to your platform. If you're new to building sales funnels, there's no better place than ClickFunnels. It's easy-to-use and has an incredible community of funnel hackers as they call it.
I'm personally a big fan of the Thrive Themes if you are already using WordPress for your website. This will turn your entire website into a conversion-focused funnel. With complete control over your themes and hundreds of templates it's the perfect solution.
With woo-commerce integration and costing less than a dollar a day, this is all you need. You can create checkout pages, connect with various email services, and make beautiful pages without the headaches on WordPress.
Email Marketing System
Email marketing software is another crucial tool you'll need to build a complete sales funnel and engagement system. Generating leads, sending newsletters, and email updates is key.
For this, I recommend Kit for all your email marketing needs.
I found it super intuitive to use and easy to get started with. You can start for free and only pay once you have more than 300 subscribers, so there's zero cost upfront.
Plus, for less than $30 a month, you can automate your entire email marketing system and run it like a boss. With ConvertKit, it's easy to create automated flows, subscriber tags, and segmentations, all without overwhelming designs.
What is next for you?
If you're looking to build a community around your products or make money by creating an online community, Skool is a solid option. It cuts through the clutter and gives you just what you need to grow a community and harness it for the end KPI you're shooting for (which is making money, right?).
In the end, the best way to get a real feel for Skool is to try it out for yourself. You can snag a 14-day Skool trial for free.
If you are unsure where to begin join the Tribe and start learning. It will be a pleasure having you.
You can easily cancel if it's not your thing, so there's no risk. And if you decide to stick with it, I'd love to hear more about your business in the comments.
View Comments
Hi, I am interested if the full interface can be localized to foreign languages, as I would be interested in having courses for children, so I would need a platform to be in Serbian Language
No! the translations are still not possible. But many people are running their skool in their respective languages. I recommend checking out Circle if you haven't done yet in this case.
At the end there were three things we needed to know, but two were listed? Have I missed one? Thanks, great article, just what I was looking for.
You say in the article that there are tiered membership options for a single community for upsells, yet i can find this nowhere in any publication skool. Even in the skool community help groups everyone is saying they want this, and that it doesn't exist. Im confused by your article saying it does, when everyone else says it doesn't. This is actually the one thing currently keeping me from getting skool because i want two paid membership tiers within one group.
Might be a misunderstanding KD. You are right about it. Skool does not offer tiered membership for single group but you can create an upsell by creating a new group. Or you can enable exclusive access for people who are buying a specific product. If you are looking for a more seamless tiered membership, Circle offers a much better case which we have covered in this review. Hope you find it useful.
This article was very helpful!!! How would you update it as we head into 2025?
I am a solopreneur with a portfolio of aligned courses.
I only want to teach cohort based courses because the shared model of learning matters for my subject matter of co-creating psychological safety on teams.
Yet, I could see how I could use skool as a complement to cohort learning with regular community learning.
Am thinking about this for proper leverage of skill? What am I missing that can make the user experience for my community members even better?
Skool is going to be more relavent in 2025 imo Mary. Cohort based courses require community and events that can be well integrated with Skool's classroom and events. Also, a minimalist interface will help you manage community easily. Feel free to take a Free 14 day trial to see if it works for you. Here is the link. Let me know if you have any further questions.
Great post. Enjoyed the detailed analysis. I am still struggling with deciding whether to go with skool or not. Currently I run a website through WordPress and use learndash for my courses and sendy for email tied to leadpages. I learned about skool and joined a community to grow my business on drawing and sketching. I have a youtube channel with 42k subs and trying to monetize. However, I am completely confused in whether I should throw away the hard work already done for my courses using learndash and now go with skool vs using something like buddy press(I know there are pros and cons to this too)? I joined a community for $100/month and looks like i need to create another community for myself at $100/month. Before investing for another 100/month, I am feeling a little overwhelmed because I too, want an integrated solution where I can build a brand,community, and have full control and ownership. Any suggestions? Thanks in advance.
Wordpress is a great tool for landing pages and managing content. This website, for example, is built on WP and Thrive themes. I used to have Thrive aprantice for managing my courses in the past. However, it is not optimized for community aspect. Skool offers a much better deal than Teachable, Thrinkific, WordPress or any similar option for course creators. But I wouldn't recommend spending too much money and time into buying any massive course. It might become a black hole. If your current stack is already working don't change it. Move to Skool if you want to integrate the community. Let me know if you have any other questions.
In Skool, there is an all-in-one community area for discussions. Suppose I offer 10 different courses. Wouldn't having discussions pertaining to different courses in one space make this space a huge mess?
You can embed course and lesson specific threads on Skool.
If you have 10 different courses that are not aligned in one specific direction (for example, one course is for business growth and another one is for fitness), Skool might not be the right tool. Skool shines when you are building an "aligned community".
If multiple courses for different target audience is your business model, Circle or even Podia might be a better platform because of the very reason you mention above. Feel free to checkout the Hub and experience Skool as a member.
Hi Himanshu, that's a splendid hat! This review was very illuminating and encouraging. All the best!
Thank you so much for the encouragement. I hope it was helpful and practical take on Skool.
Great review, thank you!
I want to offer my clients a website with my own pay link, quizzes & forms, etc; a free and fee-based community forum; interactive courses, evergreen pre-recorded group workshops, and links to my physical products and affiliate directories.
My issue is still having too many platforms and having to sacrifice everything not looking cohesive or aesthetically pleasing. Not to mention, lack of white-labeling.
Also, the customer experience of having multiple log-ins…Just too many pieces of the puzzle that makes finding the right solution extremely challenging.
Did you use Thrive Themes to build this blog? I chose Activecampaign for email marketing, but may consider the software you’ve mentioned due to high scale price. ♀️
Any suggestions to my dilemma would be greatly appreciated.
Thank you in advance.
Thank you for your question Kai. Yes! I used Thrive for this blog. I recommend using Convertkit due to their incredible user experience. Honestly, Kajabi offers some promises around "being all in one tool" but in my experience, I find it not that useful to get stuck with $249/mo plan for making small changes in business.
Great blog.
Looking for a platform for course/community/live events and Skool looks a great option, BUT the big drawback for me in my niche is the lack of quizzes. What would be your suggested workaround? Thanks
Thank you for sharing Liz. Very good point. Skool has polls but not quizes. I feel there can be few improvements in the classroom . I like using Thrive Themes for WordPress for creating quizes. Have you used it?
I am the start up phase of my company. I will use shopify for to sale my product but want and online community membership that allows the member to participate by adding to the infomation hub(smartsheet) that I will provide. I really wanted to use smartsheet for their forms where members can fill out that will dump the information into the sheet . And then I will add the information to the static smartsheet. Is this possible with SKOOL? I hope this makes sense.
Congrats for entering into business, Shundra. So, with Skool you can import members though Zapier (consider automatic invitation when they become the customer) or by uploading a spreadsheet. And you can export their information on a spreadsheet.
You can start your free Skool trial to see how it will look like. Let me know if there are further questions on this. It's a great idea to keep customers in the community. very powerful strategy. If you need my personal help feel free to join the Tribe ;)