Way before I wrote for Forbes, wrote trending articles and reviewed platforms like Skool and Circle that thousands of people read, I studied from a top-notch sales trainer named Blair Singer.
Blair advised companies like Singapore airlines and was a Rich Dad advisor of Robert Kiyosaki of Rich Dad Poor Dad fame.
While working with one of his students I got to know this principle. Later I used it with my other clients and in my own business. Every time I remembered it, I made more income, my business grew faster and it became more fulfilling. Every time I forgot that, I paid the price.
And this principle is called "The New Blood".
I invented this term based on an indepth class and it became a key factor for success of many of my clients.
The New Blood Principle is essentially this:
"It does not matter how good your product is or even how amazing your community is. It is even more irrelevant where do you host your community or how much money and time you invest to engage people inside. The most important factor for a community to survive is The New Blood, a stream of new people joining the community."
Himanshu bisht
community expert
The New Blood Principle is so impactful that I saw a community of 2000 members with the company of 5 million dollar in valuation went to $100,000 within 6 months. And this happened as soon as company stopped focusing on acquisition and thought they will only live with their customer base.
Throughout history; Tribes, religions and armies have ensured that they spend a significant time developing their New Blood process. Recruitment drives, missionaries and wars that lead to eventual merger of the acquired population is the result of the same.
While this might be the most overlooked aspect of community building it is indeed the most important one.
I have shared this in my Skool review and Circle review earlier. I even hinted some aspects of it while I was talking about building a community that people actually want to join.
The reason is simple: The simplest actions are the hardest to take.
Constantly bringing new, aligned members for your community is not easy.
However, this is only the half truth. And if you are reading this article in the age of AI, let me share with you three original, unique strategies that work incredibly well for this exact case.
First, you need to understand another thing:
When you are new in a market it is not a good idea to sell. It is not the time to sell. You always start at bottom and as a server.
So every time you start a community you start with being at service. And the way you do that, you do that in other people's communities.
Your goal is NOT to get people into your space but genuinely offering value in other people's communities. And do not worry about how other people will come to your community at this point.
When you serve in totality you will be surprised how people come to your community naturally.
If you have a community on Skool, I highly recommend you to pin your community on your profile. This way, you don't have to promote your community or even mention it in your value posts.
Just because you are adding value, people will check your profile and join your community.
In fact, Skool's 22% traffic comes from Skool's profile fields as they recently shared in their report.
The same is true for any other platform like Circle or Heartbeat.
Another important thing to know is, be on authority spaces.
Offer value for free on right platforms. For example, this article itself is an example of value post.
If someone actually ends up reading it, they will love to know more about community and my work which will lead to more clients for me.
So never be shy to offer genuine value. It is way more valuable in the time of AI.
AI algorithms don't recommend unique piece of content or a standing out perspective. This is their biggest limitation. It offers generalised information that is fed again and again during the training. So if you have a unique perspective, it is even more valuable now.
And This is your opportunity.
And one final thing to do is, Focus on your Dream 10.
Dream 10 is basically a list of 10 people your target audience is following. Your goal is to either partner up with these 10 people. Or you can simply find other ways to be in front of these people; you can run ads or you can join their programs and be a part of their inner circle.
When I got invited to join Forbes Council, one of the biggest benefits I received was access to high quality executives from the same niche. Also, when I wrote article for the magazine, it was read by the people who were following Forbes.
When you do it, you build a stream of new members for your community. In simple ways, you are building a culture that will eventually follow you. As you focus on service you will see your members doing the same and it will eventually lead them to become natural marketers for your community.
This is why I love these three strategies. They don't look like marketing and it is not really a marketing hack in a sense.
No one else is currently sharing this and very little people are consciously doing it.
As AI gets bigger and bigger there will be even lesser people who are putting work into bringing quality.
This is your opportunity to go bigger.
Hope you find it useful! Feel free to drop your comments below.
