Best Webinar Software for Small Business – Look No further

Finding good webinar software for a small business can be hard if you are new to technology.

Fortunately, you don’t need to go through the tiring research as I have shared the top webinar platforms you can pick to get more customers and sales in your business.

Affiliate disclosure: Some links on this page are affiliate links. If you buy through them, I may earn a commission at no extra cost to you. I will appreciate if you use them.

How webinars can help you grow your business

Webinars, virtual conferences and online meetings became the norm during the 2020 lockdowns, and they have stayed that way. If you are still wondering if webinars are useful for your business or not, you can check these eye-opening webinar benchmarks and stats.

Demio, a webinar hosting company, once published an eye-opening case study of a webinar that generated $79,800 from $9,327 spent on Facebook ads.

It is not surprising to see such figures as webinar is the new opportunity every clever business owner is looking for.

Automated Webinars vs LIVE Sessions

After running hundreds of webinars now I know a few things about webinar success. One thing that most people misunderstood that running an automated webinar is a source of “passive income”.

If your business is just starting with webinars, it is not a good idea to automate the session itself. However, you can use the power of email marketing to put all the other parts on autopilot.

This way, you can focus on running your webinar, once a week and rest leave on technology.

Email tools like Kit let you automate your pre and post webinar communication.

You can use Kit’s visual automations to send different emails based on who registered and what they clicked.

Here are some of the best Webinar software that I used. In fact, I spent $400 to try below programs and I have a clear winner to share in this post.

What criteria I used

• How reliable a webinar software is, in terms of audio-video quality.

• Cost of the webinar software for young startup

• Customer care support

• Integration and automation potential

• Ease-of-Use for someone who is new to webinar technology

How did I find my webinar platform for Small Business

I went and tested 10 different platforms. However, I only found reliable “enough” to use at least 2 times. So, the five webinar softwares that I didn’t use for over two times are already rejected.

One reason of that was their marketing was over-hyped, but even their website was not loading up.

Most Popular Webinar Platforms (that don’t suck)

Stealth Seminar - best automated webinar system

The very first automated webinar company of the planet is still the best one in the service.

Stealth Seminar invented the industry-loved hybrid webinars and automated webinars.

With their full-fledged automated webinar system, they also offer personalized support and help sessions I didn’t see anywhere else in the industry.

Here are a few things that I want you to consider as you are ready to go from StealthSeminar.

However, I found a few things that if Stealth Seminar would have added, it could be the ultimate tool for webinars. Here are some limitations of the Stealth Seminar system.

Demio - Perfect for SaaS business

If you want to have a good software with lots of integration and a fresh look, this is the perfect webinar software for you

Demio comes with amazing automation, reminder system and almost everything you need to run an amazing webinar to promote your software.

Demio highly focuses upon SaaS based companies, but I also used this software to promote my online courses and it worked like a charm.

Here are a few reasons to start a Demio free trial:

However, note that Demio is also not a perfect tool in every situation.

GoTo Webinar - perfect for training at scale

GoTo Webinar (formerly GoToWebinar) from GoTo is one of the most established webinar platforms on the Internet. Their mature system suited best for an established and professional team.

However, it comes with a few disadvantages you might want to consider if you are looking for it.

Even though, GoTo Webinar is a great software and one of the big leaders in the industry, I found some downsides of this software.

Start a GoTo Webinar free trial

Zoom (Webinar Package) - team webinar solution for small teams

Zoom is the most popular webinar software at this moment. It was not started as a webinar platform initially. But their webinar system comes with outstanding features. One of the rare features of zoom webinar is easy publish on YouTube and Facebook.

Zoom can also replay a recording as a scheduled webinar now, though it still falls short for evergreen sales webinars.

Here are a few reasons for which you should consider zoom.

Zoom is one of the best platforms for virtual team meetings. But when it comes to webinars, it is not the best solution in the marketplace. It lacks many marketing features, such as calls to action and automated webinars, that EasyWebinar and Demio provide.

See Zoom Webinars pricing

EasyWebinar - all-in-one hybrid webinar platform for small scale business

After getting frustrated with webinar platforms that either are not good for automation, or they lack basic features, I found EasyWebinar.

With no doubt, this is the software that works amazingly for LIVE and for recorded webinars. You can simulate chats, create automated events, edit URLs to sync with your brand and do almost everything you like here.

Here are a few points to consider:

EasyWebinar can be your best choice if you are looking for a software with LIVE and automated both features.

But consider these downsides before you proceed.

Start an EasyWebinar free trial

LiveWebinar.com

Livewebinar is one of the best webinar tools for small business. In fact, this is one of the least-known webinar software on my list.

It is not the best software in the list, but it is definitely the youngest one. And the cheapest one to start with.

LiveWebinar is recommended for anyone who is looking for something fresh and small to start with.

LiveWebinar is a great tool for beginners, and its paid plans are the cheapest on this list.

Consider these downsides if you are planning to go for LiveWebinar

Try LiveWebinar’s free plan

Final Verdict (The Ultimate Winner)

So, I shared the best webinar platforms for small business. For education and marketing, webinar is a powerful weapon.

If you are looking for a LIVE meeting and webinar platform, going for GoTo Webinar can be an excellent choice.

However, if you are a business owner who focuses upon automation, start your EasyWebinar free trial.

Ideally for “presentations” and completely recorded webinars, Demio is the perfect choice.

Live webinar platform is the best for entrepreneurs with budget constraint. It’s a great software for beginners, but comes with a not-so-exciting support.

And finally, Zoom. It is already established software for virtual meetings. If you are planning to run webinars for your team and there you don’t have intention to have native marketing, go for it. It is the best audio-video quality program after GoTo Webinar in my research.

Let me know in the comments if you have any doubt. I am excited to hear from you.

Get EasyWebinar Free Trial Today

FAQ

What is the best webinar software for a small business?

It depends on the webinars you run. EasyWebinar and Stealth Seminar suit automated sales webinars, Demio suits polished presentations, GoTo Webinar suits large live trainings, Zoom suits teams already on Zoom and LiveWebinar suits tight budgets.

What is the cheapest webinar software for small business?

LiveWebinar has a free plan for up to 5 attendees with 30-minute sessions, and its paid Basic plan starts at about $26 a month for 25 attendees before tax. EasyWebinar’s Launch plan starts at $44 a month for 50 live attendees.

How much does webinar software cost?

Entry plans for the tools on this list cost roughly $26 to $90 a month. Automated webinars usually need a higher plan: Demio Growth starts at $80 a month billed yearly, and EasyWebinar Growth costs $116 a month.

Can Zoom run automated webinars?

Only in a limited way. Zoom’s Simulive feature plays a recording at a time you schedule, and it needs a Zoom Events or Zoom Sessions license. For webinars that run on their own every day, an evergreen platform such as EasyWebinar or Stealth Seminar fits better.

Should a small business start with live or automated webinars?

Starting live is usually the better choice. A weekly live webinar shows you which pitch and offer convert. Once a session sells reliably, you can record it, automate it and let email automation handle reminders and follow-ups.