We are living in a world that connects virtually. Webinars and virtual summits are important parts of our everyday professional life now.
Here you will find 31+ surprising webinar statistics and benchmarks you need to know.
What We Did?
I analysed stats from top webinar companies like On24, live webinar and easy webinar to bring the latest benchmarks for 2021.
I also blended my experience of running hundreds of live and automated webinars to give this webinar statistics to the soul. Here is what I found...
Paying Attention to Webinar Stats is a Wise Decision
Webinars are proven to be the highest ROI marketing systems for most B2B and SaaS business. Also, solo-entrepreneurs, coaches, and consultants are using webinars to sell their online courses and programs.
Through webinars and virtual programs, you can easily build relationships with your target audience and scale your marketing without missing the personal human touch.
I mentioned the top 5 webinar tools for small businesses in my recent post. Here you can read it if you are looking for a better webinar software for your business.
One of the world’s leading webinar platform conducted a survey of 22,922 webinars with at least 100 attendees held between January and December 2018 with an average and came up with some surprising analytics.
ON24 analysed 35,477 webinars in this case study with at least 100 attendees per webinar.
Webinar Statistics and Benchmark Summary
The following stats shared below lead us to important conclusions. So you can improve your webinar marketing efforts in 2020 while saving your hours of efforts.
Webinar is clearly here to exist, as this is the logical replacement of offline seminars and workshops. Taking a wonderful note of following benchmark will help you create an effective webinar marketing plan that brings more leads, sales and business.
31 Advanced Webinar Facts to Know
Industry Webinar Statistics
Promotion Webinar Statistics
Webinar promotion is changing slowly.
No more "email only" communication is an effective strategy and you need to have multiple touch-point according to recent webinar studies.
Webinar Registration Statistics
Since webinar registration is one crucial factor, it is important to look at this stat.
Live Webinar Statistics
Registration conversion is an important thing for a successful webinar. However, one of the KPI of a winning webinar strategy is registrant-to-attendee ratio.
Automated Webinar Statistics
Further Crucial Webinar Marketing Statistics
Webinars are here to stay and the above stat clearly explains more and more businesses are adopting webinars as their integral part of marketing.
Considering some of the above webinar Statistics can be significantly useful while building your promotion strategy.
I used several resources to create this case-study for you. Here are the honorable mentions:
Picking up the right webinar platform can be a challenge. I have put together my personal experience of using half-a-dozen webinar tools you can get access right now HERE.