Corona is not the only "big thing" happened in 2020. Webinars and virtual summits also took a sky ride. Here you will find 31+ surprising webinar statistics and benchmarks you need to know.
Paying Attention to Webinar Stats is a Wise Decision
Webinars are proven to be the highest ROI marketing systems for most B2B and SaaS business. Also, solo-entrepreneurs, coaches and consultants are using webinars to sell their online courses and programs.
Through webinars and virtual programs, you can easily build relationships with your target audience and scale your marketing without missing the personal human touch.
I mentioned the top 5 webinar tools for small businesses in my recent post. Here you can read it if you are looking for a better webinar software for your business.
One of the world’s leading webinar platform conducted a survey of 22,922 webinars with at least 100 attendees held between January and December of 2018 with an average and came up with some surprising analytics.
ON24 analysed 35,477 webinars in this case study with at least 100 attendees per webinar.
Webinar Statastics and Benchmark Summary
The following stats shared below lead us to important conclusions. So you can improve your webinar marketing efforts in 2020 while saving your hours of efforts.
Webinar is clearly here to exist as this is the clear replacement of offline seminars and workshops. Taking a good note of following benchmark will help you create an effective webinar marketing plan that brings more leads, sales and business.
31 Advanced Webinar Facts to Know
Industry Webinar Statistics
Promotion Webinar Statistics
Webinar promotion is changing slowly. One of the things that I personally address in my programs is how webinar promotions have changed in the last few years.
No more "email only" communication is an effective strategy and you need to have multiple touch-point according to recent webinar studies.
Webinar Registration Statistics
Since webinar registration is one crucial factor, it is important to look at this stat.
Live Webinar Statistics
Registration conversion is an important thing for a successful webinar. However, one of the KPI of a winning webinar strategy is registrant-to-attendee ratio.
Automated Webinar Statistics
Further Crucial Webinar Marketing Statistics
Webinars are here to stay and the above stat clearly explains more and more businesses are adopting webinars as their integral part of marketing.
Considering some of the above webinar Statistics can be significantly useful while building your promotion strategy.
I used several resources to create this case-study for you. Here are the honorable mentions
Picking up the right webinar platform can be a challenge. I have put together my personal expeirence of using half-a-dozon webinar tools that you can get access right now HERE