Zoom is a powerful video conference and training software. But it doesn't have automated webinar feature. So here is how you can use zoom for creating evergreen webinars.
There are two ways to run automated webinars if you are an existing zoom customer and here I have explained both.
A webinar is a real-time experience. However, webinar tools have made it possible to run a simulated live experience. Webinar Attendees can enter into the room immediately after the registrations.
Automated Webinars are like secret weapons
Case study: Ventureharbour were able to double the percentage of attendees on their webinar from 39% to 80% by switching from live webinars to automated and hybrid ones. (ventureharbour.com)
Webinar tools have made it possible to record your videos or get the previous webinar recording and turn them into a simulated webinar.
Don't Use Zoom for Evergreen Webinars because it is not meant for it
Here is why Zoom is always a challenge to run evergreen webinars
Zoom video quality is excellent and it's rare to reach this level of quality with any other webinar software. It's additional features like Room management and multiple hosts make it an unparalleled experience.
The zoom webinar software tool is also good for training sessions. There is an integrated email marketing feature and local recording feature available.
Sadly, there is no free plan to see how it works. The only way to take a test ride is by paying $40 additionally over the video conferencing tool.
It has a recurring webinar feature and provides webinar recording features. We will use this one for creating our evergreen experience in the second method below.
But Zoom opt-in form is limited in features. And Zoom requires an application to download on your device.
And this is a problem. Because it limits the marketing features of the platform. It is good for online meetings but not for sales webinars.
The zoom registration form is very basic and doesn't look appealing at all. The webinar joining link is the same link as the registration page so, in the end, people can only join the LIVE event directly.
There is no way to track webinar conversion rates on Zoom. It clearly shows, zoom is not "made for marketing". Email notifications are limited to "one hour prior". Nowadays, when attention span is less than five seconds, people hardly join without an even reminder 15 minutes before the session.
That said if it's not a training session where webinar attendees already know they can't skip.
Zoom customer support is really poor. It took me 3 weeks to finally reach out to a "human" while struggling with a webinar feature I wanted to cancel.
With limited webinar automation and a lack of marketing features available, Zoom is not reliable for a webinar strategy that brings leads and sales.
So, now you understand why it's important to go for a new webinar software tool. So let's dive into both the methods.
There are two methods to use pre-recorded videos or an existing webinar to turn into an automated webinar event.
- First, by switching from zoom to an automated webinar platform like EasyWebinar. Here you have luxury to run LIVE webinars and if you like, you can turn them into automated webinars as soon as you finish.
- And second, you can use Clickfunnels where you can create your automated webinar funnel after downloading recordings from zoom.
Both the options are amazing. Let me quickly help you to pick which one would be better for you.
from Zoom to Automated Webinars
Switching from Zoom to Automated Webinar Platform
I recently put together a detailed post regarding webinar platforms. Here you can have a look once you finish this post.
This is a great choice if you are actively running your webinars but you want to scale faster with automated webinars along the way.
Using a platform like EasyWebinar will help you to run LIVE webinars and give you more control over your webinar funnel.
Live webinars are great for active promotion and your "bottom-of-the-funnel" audience.
You will surely see a better conversion from attendee to customer in live webinars.
However, you can not scale 24x7 with LIVE webinars. And investing your time doing LIVE webinar every day might not be a good idea as a business owner.
In this case, going for a Tool like EasyWebinar would be a great deal.
If you are wondering why I am sharing EasyWebinar and not Demio or other popular names, I have actually tested out a dozon of webinar platforms and picked it.
How to Switch from Zoom to Automated Webinars
Get a free trial of EasyWebinar
Host your first LIVE webinar (it automatically records your webinar on their cloud)
Create an "evergreen event" and use "previous event" as the video for this webinar.
Using Clickfunnels to Build an Evergreen Webinar Funnel
Clickfunnels is not just a great tool for building sales funnels and increasing revenue with order bumps and upsells. You can actually use the power of Evergreen webinars with this software.
Here is a step by step guide
If you don't have a Clickfunnels account, you can get 14-days of free trial here
Step 1: Create Auto Webinar Funnel
- 1Click on "Create New Funnel"
- 2Select "Host Webinar" and go for "Webinar Replay."
- 3Enter the Name of the funnel.
- 4Click "Build Funnel."
Step 2: Add Webinar Page Template
- 1Select from template library
- 2Use simple drag-and-drop to edit your template if you like
- 3Save your landing page and registration page
Step 3: Add Recorded Video
- 1Add Recorded Webinar Video
- 2Select video type
- 3Add video URL from YouTube or Vimeo
- 4Save your funnel
It is this simple. You might have guessed why I am recommending Clickfunnels over other software.
Automated Webinar software tools have three main purpose
- To sell your products and service
- To build your brand on autopilot
- To generate leads for your business while you sleep
In every situation, you might want to invest more time selling your product instead designing your landing pages. And instead of hiring an expensive developer, Clickfunnels will save tonnes of money and time for you.
Zoom automated webinar is possible if you are using an alternative software in addition to it.
Switching from Zoom to a LIVE+Automated webinar platform would be a great choice for you if you are looking for a one-end solution for your all webinar needs.
EasyWebinar or Demio can host your LIVE webinars and let you put them on autopilot parallelly.
With amazing marketing features, email marketing and call to action order buttons, and great visual quality, EasyWebinar has everything that you need in a solid webinar tool.
With scheduling features like Time-zone, and natural follow-up email sequence, this can be a solid platform for growth in your business.
You can use it for group training, live sessions, recurring webinars and sales events. It's integrated marketing platform also removes the need for third-party software or developer for designing a dedicated webinar registration page.
In short, it has got everything to run an effective webinar and an unbeatable webinar strategy.
However, if you are looking for a separate solution for automated software and you want to keep running Live Webinars on Zoom, you should go for Clickfunnels based solution.