You might be losing 90% of your website visitors... if you are not retargeting them.

This guide will help you to get started with Retargeting. That being said, if you decide to go ahead with Retargeting to win your lost audience, customers and users, you have a choice to get $100 free bonus today.

Retargeting is a gamechanger

Internet is a confusing place. You customers are looking at your products (and your competitors' products) at the same time.

It's kinda like walking in a mall having 75 shops selling exactly same things that you are selling.

It is definitely not a good idea to assume they will buy from you without any efforts. 

If you are using Facebook, Google or any other channel to advertise without retargeting them (wherever they go...) there are 90% chances that they will never return your website ever.

This is exactly why you need retargeting.

And it comes with many advantages over simply keep adding money into your advertising account.

Think about this

Since these people are already familiar with your brand and company, you are going to have more conversions than ever.

This is why most companies that use retargeting observe better sales and conversions over those who don't.

Also, you might see lower cost per acquisition while using retargeting. That means if your competitors are paying $10 to acquire one customer, you might only be paying $2-3 for it.

In fact, 99Desgin, a popular designing brand welcomed 134% better conversions while retargeting with Perfect Audience. (This is a free $100 gift link).

How Retargeting will help you win over competitors - Easy to Understand

A piece of code is placed on every page of your website called a "tracking tag". This tracking tag is a Javascript code snippet that you add just before the closing <body> tag on every page of your website. Once added, the tracking tag places an anonymous cookie in the browser of every person who visits your site.

Now that your visitors have been tagged with a unique "cookie," the platform searches for them across Facebook, Twitter, Instagram, Google, and billions of webpages in the Perfect Audinece network and serves your ads to them.

Perfect Audience does this by having partnerships with all the major ad networks. When someone with your site's cookie loads a web page anywhere on the internet that has an ad from a network working with Perfect Audience, the platform "sees" them and can then serve up your ad in that space instead of whatever other ad would have normally appeared.

This happens live, in an auction process (the ad industry calls this "real-time bidding") where Perfect Audience bids against thousands of other platforms for that individual impression.

If Perfect Audience "sees" one of your visitors loading a web page with ad space from a partner ad network, it enters the auction and bids aggressively to win that impression so your user sees your ad.

The instructions pre-programmed into the Perfect Audience platform — the "where, when, and how often" they join auctions — is a big part of the Perfect Audience special sauce. For instance: Should Perfect Audience bid on an ad impression below the fold? Should it bid to reach someone who already clicked one of your ads? How about on someone who already saw your ad today? These are just some of the many things figured out for you so you get the best results possible.

Once Perfect Audience has seen one of your visitors and shown them your ad, the user may click on it and return to your site. Traditional online banner ads have a click through rate (CTR) of about 0.1%. This means that one out of every thousand times that ad is shown, one person clicks it.

With retargeting campaigns, the ads get clicked on 200-400% more often because they are reaching people who have already shown a prior interest in your offering or product. The remarkable performance of retargeting campaigns is why everyone doing business on the web should be using it.

No matter how memorable or interesting your business is, most people who visit your site are going to leave without signing up, buying, or contacting you. Retargeting keeps your brand in front of them after they leave, giving you a second, a third, or even a fourth chance to bring them back to convert.

About the Author Himanshu

Himanshu is an exceptional startup marketing expert and personal branding advisor. With his 6+ years of experience in marketing psychology, community development, and personal branding, he is helping entrepreneurs to build influential companies, market narratives and powerful personal brands.

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  • I was looking for a quick guide. This article is pocket size but makes more sense than reading a 2000 words blog post.

    Good job Himanshu

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