I discovered Kevin Kelly's 1000 True Fans recently. It's a transformational concept for anyone who is seeking a meaningful and successful life without selling their soul.
Since it's easy to understand for anyone looking in the direction, let me share the link to the original post here.
I agree with Tim Ferriss' concept of lifestyle business. Most of us are not looking to become millionaires. We are looking to live in abundance without selling our personal time and sanity.
If you are thinking, what does "true" mean in the essay, think of them as "paying customers" who are natural ambassadors of your programs and products.
As I am writing it, I am also thinking to work in the direction in parallel.
Let me know how would you want to implement it.