Top 36 Websites to List Your Business and Boost Visibility

Listing your startup on the right websites is one of the cheapest ways to get a new product in front of early adopters, investors and journalists. A good launch day can bring your first hundred users, a stream of feedback and a few backlinks that help your site get found in search.

Every directory listing is also a permanent page about your product that other people can find for years. Other sites often copy directory data, so one good listing can turn into several mentions that link back to your product page.

If you have just shipped something, you have probably searched for a list like this and found hundreds of names.

But a lot of startup directories from a few years ago are now dead, parked or quietly turned into paid ad sites. The 36 below still work, grouped by what each one is good for.

How to choose where to list your startup

Not every directory deserves an afternoon of form-filling. Four questions sort the useful ones from the rest:

• Are your buyers there? Product Hunt suits consumer apps and tools for makers. DevHunt suits developer tools. G2 and Capterra suit B2B software that buyers compare before purchase.
• Is the site alive? Recent listings, recent comments and a working submit page are the minimum.
• What does it cost? Several sites that were free in 2023 now charge, or offer a free queue that can take months.
• What kind of link do you get? A dofollow link passes search value. A nofollow link still sends visitors but carries less SEO weight.

Launch platforms give you a spike of attention for a day or a week. Directories and review sites give you a permanent profile that keeps getting found. A good plan uses both.

Launch platforms

Launch platforms feature new products for a day or a week, with voting, comments and a leaderboard. They suit the week you go public.

1. Product Hunt

Link: Product Hunt

Cost: Free

Product Hunt is still the best-known launch platform for tech products. Launching is free, but only from a personal account, not a company account.

You create a draft, pick a launch day and the launch goes live at 12:01 am Pacific time. Product Hunt’s editors decide which launches get featured on the homepage. The ranking leans on upvotes and comments, and the rules forbid asking people to upvote.

A strong launch usually has a short tagline, a demo video or GIF, a first comment from the maker explaining why the product exists, and the team online all day to reply.

2. Hacker News (Show HN)

Link: Show HN

Cost: Free

Show HN is the section of Hacker News for things people have made. The audience is technical and blunt, which makes it a strong source of feedback for developer tools and technical products.

The rules are strict. The post title must start with “Show HN”, and the product must be something people can try. Landing pages, sign-up pages, blog posts and fundraisers do not qualify, and asking friends to upvote breaks the rules.

3. Peerlist Launchpad

Link: Peerlist Launchpad

Cost: Not published on the launch page

Peerlist is a professional network for builders. Its Launchpad opens every Monday and each launch runs for a week.

You need a verified individual Peerlist profile to launch, and agencies cannot launch on behalf of clients.

4. Uneed

Link: Uneed

Cost: Free queue, $14.99 fast-track, $29.99 to skip the line

Uneed runs daily launches. The free option puts you in a queue with a launch date up to five months away.

Free launches earn a dofollow backlink once they reach an upvote score of 20. Fast-track gives you a slot in about two weeks and lowers that threshold to 10.

5. Microlaunch

Link: Microlaunch

Cost: Launch Pro $39, Launch Plus $79 (discounted from $49 and $99 when checked)

Microlaunch gives launches 30 days of exposure instead of one day, which suits founders who cannot be online for a single 24-hour sprint. Paid launches let you pick the date and include a dofollow link.

6. TinyLaunch

Link: TinyLaunch

Cost: Free standard queue, Premium $39 per launch

TinyLaunch runs a weekly launch competition. The free queue gives a backlink only to the top three products of the week. Premium skips the queue and guarantees the backlink.

7. DevHunt

Link: DevHunt

Cost: Free listing, $19 launch, $49 boosted launch

DevHunt is a weekly launch site for developer tools only. Voters sign in with GitHub or Google, so the audience is mostly developers.

Every tool gets a free permanent page with a nofollow link. A $19 launch lets you pick the week, adds a newsletter mention and upgrades the link to dofollow.

8. Smol Launch

Link: Smol Launch

Cost: Free, Premium $19, Premium+ $39

Smol Launch runs weekly launches for small products. The free option includes a verified badge. Premium+ adds a one-week featured spot and a newsletter mention.

9. Fazier

Link: Fazier

Cost: Free submission, paid upgrades

Fazier is a daily launch platform that accepts free submissions.

10. BetaList

Link: BetaList

Cost: Paid only; boosts from $99 a week

BetaList features early-stage startups for early adopters. It used to offer a free queue, but its FAQ now says all submissions are paid. You get a refund if your startup is not selected.

The submission price is shown only after you sign in. Boosts cost $99 a week or $199 a month.

11. Launching Next

Link: Launching Next

Cost: Free, or $99 for review within one business day

Launching Next showcases new startups and side projects and has featured tens of thousands of them. The free route works if you can wait. The $99 upgrade gets your startup considered within a business day.

12. Indie Hackers

Link: Indie Hackers

Cost: Free to join

Indie Hackers is a community of founders building profitable online businesses. Its products database lets you add your product, and it has a daily voting board.

The forum is where most of the value sits. Sharing what you learned while building tends to get far more attention than a plain announcement.

Startup directories and profiles

Directories give your startup a permanent page. They bring steady trickles of visitors, and investors, journalists and candidates often check them.

13. Crunchbase

Link: Crunchbase

Cost: Free profile

Crunchbase is the main database of startups, funding rounds and founders. A free account can create a company profile.

Investors and journalists use it to check companies, so an accurate profile with your founders, website and funding is worth the half hour.

14. Wellfound (formerly AngelList Talent)

Link: Wellfound

Cost: Free company profile and job posts

The old angel.co address now redirects to Wellfound, the startup hiring platform that grew out of AngelList. A company profile and job posts are free.

It is mainly a hiring tool now, but your profile also tells candidates and investors what you are building.

15. Startup Buffer

Link: Startup Buffer

Cost: Free submission when last checked

Startup Buffer is a startup directory sorted by category and country.

Those copies show it active through early October 2026, with hundreds of listings per category and a submit form with no fee. A paid promotion option also exists.

16. StartupRanking

Link: StartupRanking

Cost: Free, with paid faster approval and boosts

StartupRanking lists startups by country and ranks them on web traffic and social signals. Creating a startup profile is free. Paid options speed up approval to under 24 hours or boost visibility.

17. Startup Stash

Link: Startup Stash

Cost: Price not shown publicly

Startup Stash is a curated directory of tools and resources for founders. It suits products that other startups use, such as analytics, design or hiring tools.

18. Tiny Startups

Link: Tiny Startups

Cost: Free

Tiny Startups lists small startups and side projects and is updated daily. It is free to list.

19. Startups.fm

Link: Startups.fm

Cost: £49 one-off

Startups.fm is a curated startup directory from the same team as Tiny Startups. Listings are now paid and include a review, a dofollow backlink and publication within 48 hours.

20. The Startup INC

Link: The Startup INC

Cost: $20 once published

The Startup INC is a startup directory that charges $20 after it reviews and publishes your listing. It also sells link-building services, so it is better treated as a small paid listing than an editorial pick.

21. SaaSHub

Link: SaaSHub

Cost: Free, with a paid featured option

SaaSHub lists software and its alternatives, so your product can show up when someone searches for an alternative to a competitor. The basic listing is free.

SaaSHub also offers a free tool that lists about 110 places to submit a product, which is useful once you have covered the main sites.

22. AlternativeTo

Link: AlternativeTo

Cost: Free account to add apps

AlternativeTo is a crowd-sourced list of software alternatives. People land on it while looking for a replacement for a tool they already use, which makes it a strong source of high-intent visitors.

Adding your product as an alternative to the tools you compete with is the main way to get found there.

Software review sites

Review sites matter most for B2B software. Buyers compare products there before they book demos, and the pages often rank well in search.

23. G2

Link: G2

Cost: Free profile; Starter $299 a month

G2 is one of the largest B2B software review marketplaces. Claiming or creating a profile is free and includes a seller page and basic review collection.

The Starter plan costs $299 a month without a contract, or $2,999 a year, rising to $599 a month in the second year. In February 2026, G2 completed its purchase of Capterra, GetApp and Software Advice from Gartner.

24. Capterra

Link: Capterra

Cost: Free listing; pay per click for sponsored placement

Capterra helps small businesses compare software. A basic listing is free, and vendors pay per click for higher placement. It is now owned by G2.

25. GetApp

Link: GetApp

Cost: Free listing; paid placement

GetApp works like Capterra and shares its vendor model: a free listing with paid placement on top. It moved to G2 in the same 2026 deal.

26. SoftwareSuggest

Link: SoftwareSuggest

Cost: Free

SoftwareSuggest is a B2B software review site with a strong audience in India. Listing is free, but it requires a business email address and rejects Gmail and Outlook addresses.

27. Crozdesk

Link: Crozdesk

Cost: Price not shown publicly

Crozdesk is a business software search engine. Vendors can create a new listing if their product is not already there.

28. FinancesOnline

Link: FinancesOnline

Cost: Mainly paid partnerships

FinancesOnline reviews B2B software and lists more than 14,000 vendors. Its add-product page is built around paid marketing partnerships, so it is worth asking about a free basic listing before committing.

29. DiscoverCloud

Link: DiscoverCloud

Cost: Price not shown publicly

DiscoverCloud is a B2B software discovery site. Vendors can sign up and apply to be featured.

30. TrustRadius

Link: TrustRadius

Cost: Vendor plans from $30,000 a year per product

TrustRadius is known for long, detailed reviews from verified users. It is now owned by HG Insights, and its paid vendor plan is aimed at funded B2B companies rather than early-stage startups.

31. StackShare

Link: StackShare

Cost: Free public site

StackShare shows which tools companies use in their tech stacks. It suits developer tools and infrastructure products. FOSSA bought it in 2024 and said it would keep the public site free.

AI tool directories

32. There’s An AI For That

Link: There’s An AI For That

Cost: $49 review fee, or $437 with a guaranteed newsletter spot

There’s An AI For That is one of the largest directories of AI tools. The $49 fee covers a review and a permanent listing. The free route is limited to tools it picks from a monthly thread on X.

If your product uses AI, a listing here can also help it show up when people ask AI search tools for recommendations. Getting cited in those answers is the whole point of generative engine optimization.

App directories

33. AppAgg

Link: AppAgg

Cost: Price not shown publicly

AppAgg aggregates millions of mobile and desktop apps and games from app stores. It suits apps more than web-based SaaS.

34. AppRater

Link: AppRater

Cost: Free submission; $5 bids decide ranking

AppRater is an independent app archive running since 2011. Submitting an app for review is free, and paid bids decide how high an app ranks.

Press and paid features

35. TechCrunch

Link: TechCrunch

Cost: Free to pitch

TechCrunch is a news outlet, not a directory. You pitch a reporter who covers your space, and coverage depends on whether your story is news, such as a funding round or a notable launch.

36. StartUp Beat

Link: StartUp Beat

Cost: Paid sponsored article

StartUp Beat publishes startup news. Its “Get featured” option is a paid sponsored article rather than a free listing.

Prepare a launch kit before you submit

Most sites ask for the same information. Writing it once saves hours and keeps your listings consistent:

• Name and tagline: a short tagline that says what the product does, not how it feels.
• Short and long descriptions: one sentence, one paragraph and a 150 to 300 word version.
• Logo: a square version and a wide version.
• Screenshots: three to five, showing the product doing its main job.
• Demo video or GIF: 30 to 90 seconds, which helps most on launch platforms.
• Founder details: names, photos and short bios, since launch platforms and Crunchbase show the makers.
• Categories and tags that match what buyers search for.
• UTM links for each site, so analytics shows which listings send visitors.

Dofollow vs nofollow links

A dofollow link tells search engines to pass some of the linking page’s authority to your site. A nofollow link still sends visitors but carries less SEO value.

Many directories now reserve dofollow links for paid plans or for launches that reach a vote threshold. DevHunt, Uneed, TinyLaunch and Startups.fm all work this way.

Directory links help a new site get discovered and indexed, but they rarely move rankings much on their own. Product pages that people talk about, link to and come back to do more over time.

How to check a directory is still alive

Before you spend time on a submission, a two-minute check helps:

1. Look at the newest listings. If the latest product is months old, the site is probably abandoned.
2. Check the submit page. A broken form or a missing page usually means nobody is reviewing entries.
3. Look for unrelated content. Casino, loan or generic news posts on a “startup directory” are a sign the domain changed hands.
4. Search for the site’s name with the current year. Recent mentions from founders show it still sends traffic.

Plan your launch week

Spreading launches over a week works better than submitting everywhere on one day. A simple plan:

• Day 1: Product Hunt, with your team online all day to reply.
• Day 2: Show HN, if the product is something people can try right away.
• Days 3 to 5: Peerlist, Uneed or DevHunt, plus a post on Indie Hackers about what you learned building it.
• Same week: Crunchbase, Wellfound, SaaSHub, AlternativeTo and the review sites in your category.

Launch traffic fades quickly, so capture it. An email sign-up on your landing page turns launch-day visitors into people you can reach again, and those first sign-ups are how you build an email list from scratch.

Founders who post about their launch on their own profiles also tend to get more out of it, especially when they started building a personal brand as a founder months before launch day.

Track what each listing brings

After launch, it is worth checking which sites sent visitors, sign-ups and customers. UTM links show visits by source in your analytics, and a “Where did you hear about us?” field on your sign-up form catches the rest.

Often a few sites drive most of the results. Those are the ones to update with new screenshots and features as the product grows.

FAQ

Where should I list my startup first?

Product Hunt, Show HN on Hacker News and one or two newer launch sites such as Peerlist or Uneed give a new product the most early users. Crunchbase, Wellfound and SaaSHub are worth adding the same week because those profiles keep working long after launch day.

Are startup directories still worth it in 2026?

The good ones are. A handful of active launch sites and review platforms can bring early users, feedback and a few useful backlinks. Many older directories are dead or parked, so it is worth checking that a site is still updated before you submit.

Do startup directories give dofollow backlinks?

Some do, often only on paid plans or after your listing reaches a vote threshold. DevHunt gives free listings a nofollow link and paid launches a dofollow one, and Uneed gives free launches a dofollow link at an upvote score of 20.

Is it free to launch on Product Hunt?

Yes. Product Hunt does not charge to launch. You schedule the launch from a personal account, and it goes live at 12:01 am Pacific time on the day you pick. Product Hunt’s editors decide which launches get featured on the homepage.

How many directories should I submit my startup to?

Ten to fifteen well-chosen sites usually beat a hundred random ones. Launch platforms where your buyers spend time, two or three permanent profiles and the review sites in your category cover most of the value.